Some of the subdued sentiment in the Australian market can also be attributed to a seasonal lull as consumers opted to wait for the next big product launches from Apple and Samsung. "The smartphone market in Q1 was subdued when the initial hype over Apple's new iPhone 5s and 5c tapered off from last quarter,” IDC senior market analyst Amy Cheah said. “Consumers were also holding off their purchases in anticipation for the next wave of Galaxy S smartphones from Samsung, then rumoured to be in Q2.
Apple’s next iteration of the iPhone is widely expected to be sporting bigger display sizes. "While still niche now given the high price points, phones with screens larger than 5 inches, or more commonly known as Phablets, will become mainstream as lower display cost opens up greater opportunities for affordable low-end Phablets in the long run," Ms Cheah said.
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