Facebook sorry for social experiment gone sour

Facebook sorry for social experiment gone sour

By R. Jai Krishna - Wall Street Journal

It was the first public comment on the study by a Facebook executive since the furore erupted in social-media circles over the weekend. “This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,” Sandberg, Facebook’s chief operating officer, said while in New Delhi.   “And for that communication we apologize.

The research, published in the March issue of the Proceedings of National Academy of Sciences, sparked soul-searching and questions among researchers and ethicists over the social network’s ability to tweak its users’ emotions. “We take privacy and security at Facebook really seriously because that is something that allows people to share” opinions and emotions, Sandberg said.

Read more here: Business Spectator


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