At the same time, the SABMiller takeover triggered a series of ‘change of ownership clauses’ with overseas brands, which resulted in brewing deals for Corona and Stella Artois switching to Lion Nathan, boosting market share further.
Carlton & United Breweries’ share of the Australian packaged beer market has fallen below 40 per cent for the first time, The Weekend Australian reports.
According to industry figures seen by the newspaper, in the year to June 2014 CUB’s volume share of the Australian market slipped to 39. 7 per cent.
Ten years ago, CUB was entrenched as the market leader with 55 per cent, thanks largely to the reliable performance from staple brands like Victoria Bitter and Carlton Draught.
Read more here: Business Spectator