Baidu invests in Finnish software developer IndoorAtlas

By Dow Jones

The agreement means that IndoorAtlas won't make its platform available through any other distribution channel, said Monika Raj, strategic marketing adviser for IndoorAtlas. "IndoorAtlas's accuracy and scalability is second to none and clearly complements Baidu's existing mobile Location Based Services and maps offering," said Baidu Vice President Liu Jun, who leads the company's LBS business unit.

IndoorAtlas says China's leading search engine Baidu has invested US$10 million in the Finnish software developer, whose indoor mapping platform can help retailers track their customers' movements inside buildings.

Read more here: Business Spectator

    

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